West Elm Brooklyn was so kind to host our book launch party a couple weeks ago. (Thank you so much!). It was a great time and so nice to celebrate with friends new and old and to see some of our vendors that helped with us. Since, Vane did a full post on her blog, I thought it’d be fun to share about what went into putting it all together.
West Elm took inspiration from our book for each of the stations and found vendors to collaborate with us. Vane couldn’t meet so I met with Angi&Co to discuss the dessert table. It was the first time I felt like a client! We went over the art direction, the food items being used, walked the store to see what platters and styling props we can use. We didn’t want an exact replica of the table but to show how brides can take inspiration from it.
After the meeting, Angie sent us the first sketch. We realized the chandelier was too low for us to have the cakes in the center so we decided to make an off centered table instead.
This is the second sketch.
We also wanted to use an idea of the table runner we used in the book. Instead of a number we used the West Elm logo. When using all white, it’s always nice to add textures and layers so for this table we tried to mix in as much as we can.
I was worried the dessert table would be empty and lonely looking after all the treats were eaten so we brought in some faux cakes for decor with paper toppers. Figuring out what cake configuration works best. At the end we kept it simple.
Tin Can Studios took our red and pink flower wall from the shoot to another level. We got to sign our books in front of it. *Tip: Washi tape isn’t that strong to hold up some flowers, use a small pin or clear packing tape first. Then cover it up with the washi tape.
Tru helped figure out what stamps would be best to use add a little fun to our signing. We ended up with the XO and Vane’s neon green stamp pad.
Clover bar did an amazing job and brought these cute napkins!
Overall we focused on 3 stations- dessert, flower wall and drinks. It was simple but think it all turned out so pretty thanks to our awesome vendors! And a big thank you everyone that came out, it really meant so much to us.
Location & Host: West Elm Brooklyn
Dessert table: Angi & Co.
Cupcakes: Nine Cakes
Cupcake toppers: Candy Clay Cupcakes
Paper details: Paper+Cup Design
Bar: Clover Club
Flowers: Tin Can Studios
Photography: Jonica Moore Studio
Music: The DJ Trike
[images from Jonica Moore Studio]